privacy policy | peacefulcabin.de

Privacy policy
Preamble
The following privacy policy is intended to inform you about the types of personal data (hereinafter also referred to as ‘data’) we process, for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as ‘online offering’).

The terms used are not gender-specific.

As of 14 October 2025

Table of contents
Preamble
Responsible party
Overview of processing
Relevant legal bases
Security measures
Transfer of personal data
International data transfers
General information on data storage and deletion
Rights of data subjects
Provision of the online offering and web hosting
Use of cookies
Contact and enquiry management
Newsletters and electronic notifications
Presence on social networks (social media)
Plug-ins and embedded functions and content
Changes and updates
Definition of terms
Data controller
Katharina Oster
Fagereds-Älmhult 105
31162 Ullared
Sweden

Email address: katharinaoster [ @ ] gmx.de

Overview of processing
The following overview summarises the types of data processed and the purposes for which they are processed, and refers to the data subjects.

Types of data processed
Inventory data.
Payment data.
Location data.
Contact details.
Content data.
Contract data.
Usage data.
Meta, communication and procedural data.
Event data (Facebook).
Log data.
Categories of data subjects
Service recipients and clients.
Prospective customers.
Communication partners.
Users.
Business and contractual partners.
Purposes of processing
Provision of contractual services and fulfilment of contractual obligations.
Communication.
Security measures.
Direct marketing.
Reach measurement.
Tracking.
Target group formation.
Organisational and administrative procedures.
Feedback.
Marketing.
Profiles with user-related information.
Provision of our online offering and user-friendliness.
Information technology infrastructure.
Public relations.
Sales promotion.
Business processes and business management procedures.

Relevant legal bases
Relevant legal bases under the GDPR: Below you will find an overview of the legal bases under the GDPR on which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or registered office. If more specific legal bases are relevant in individual cases, we will inform you of this in the privacy policy.

Consent (Art. 6(1)(a) GDPR) – The data subject has given consent to the processing of their personal data for one or more specific purposes.
Contract performance and pre-contractual enquiries (Art. 6(1)(b) GDPR) – Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
Legitimate interests (Art. 6(1)(f) GDPR) – Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.
Note on the applicability of the GDPR and the Swiss DSG: This privacy policy serves to provide information in accordance with both the Swiss DSG and the General Data Protection Regulation (GDPR). For this reason, please note that the terms used in the GDPR are used due to their broader geographical application and comprehensibility. In particular, instead of the terms ‘processing’ of ‘personal data’, ‘overriding interest’ and ‘sensitive personal data’ used in the Swiss FADP, the terms “processing” of ‘personal data’, ‘legitimate interest’ and ‘special categories of data’ used in the GDPR are used. However, the legal meaning of the terms will continue to be determined in accordance with the Swiss DSG within the scope of its applicability.

Security measures
In accordance with legal requirements, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons.

These measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, transfer, availability and separation relating to it. Furthermore, we have established procedures to ensure that the rights of data subjects are exercised, data is deleted and responses are made to data threats. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and data protection-friendly default settings.

Transfer of personal data
In the course of our processing of personal data, it may happen that this data is transferred or disclosed to other bodies, companies, legally independent organisational units or persons. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data to protect your data.

International data transfers
Data processing in third countries: If we transfer data to a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of using third-party services or disclosing or transferring data to other persons agencies or companies (which can be identified by the postal address of the respective provider or if the privacy policy expressly refers to the transfer of data to third countries), this is always done in accordance with the legal requirements.

For data transfers to the USA, we primarily rely on the Data Privacy Framework (DPF), which was recognised as a secure legal framework by an adequacy decision of the EU Commission on 10 July 2023. In addition, we have concluded standard contractual clauses with the respective providers that comply with the requirements of the EU Commission and stipulate contractual obligations for the protection of your data.

This double safeguard ensures comprehensive protection of your data: the DPF forms the primary level of protection, while the standard contractual clauses serve as additional security. Should changes arise within the framework of the DPF, the standard contractual clauses will serve as a reliable fallback option. In this way, we ensure that your data remains adequately protected even in the event of political or legal changes.

We will inform you whether the individual service providers are certified under the DPF and whether standard contractual clauses are in place. Further information on the DPF and a list of certified companies can be found on the US Department of Commerce website at https://www.dataprivacyframework.gov/ (in English).

Appropriate security measures apply to data transfers to other third countries, in particular standard contractual clauses, explicit consent or transfers required by law. Information on third country transfers and applicable adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.

General information on data storage and deletion
We delete personal data that we process in accordance with the statutory provisions as soon as the underlying consents are revoked or there are no further legal grounds for processing. This applies to cases in which the original purpose of processing no longer applies or the data is no longer required. Exceptions to this rule exist if legal obligations or special interests require longer storage or archiving of the data.

In particular, data that must be retained for commercial or tax law reasons or whose storage is necessary for legal prosecution or to protect the rights of other natural or legal persons must be archived accordingly.

Our data protection information contains additional information on the storage and deletion of data that applies specifically to certain processing procedures.

If there are several specifications regarding the retention period or deletion deadlines for a piece of data, the longest period shall always apply. We process data that is no longer required for its original purpose but is retained due to legal requirements or other reasons exclusively for the reasons that justify its retention.

Rights of data subjects
Rights of data subjects under the GDPR: As a data subject, you have various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:

Right to object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Article 6(1)(e) or (f) of the GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is related to such direct marketing.
Right to withdraw consent: You have the right to withdraw your consent at any time.
Right to information: You have the right to request confirmation as to whether data concerning you is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with the legal requirements.
Right to rectification: In accordance with the legal requirements, you have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you.
Right to erasure and restriction of processing: In accordance with legal requirements, you have the right to request that data concerning you be erased immediately or, alternatively, in accordance with legal requirements, to request a restriction on the processing of the data.
Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format in accordance with legal requirements, or to request that it be transferred to another controller.
Complaint to supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the provisions of the GDPR.
Payment procedures
Within the framework of contractual and other legal relationships, on the basis of legal obligations or otherwise on the basis of our legitimate interests, we offer data subjects efficient and secure payment options and use banks, credit institutions and other service providers (collectively referred to as ‘payment service providers’) for this purpose.

The data processed by the payment service providers includes inventory data, such as name and address, bank details, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, sum and recipient-related information. This information is necessary to carry out the transactions. However, the data entered is only processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information confirming or rejecting the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. The purpose of this transmission is to verify identity and creditworthiness. For more information, please refer to the terms and conditions and privacy policy of the payment service providers.

Payment transactions are subject to the terms and conditions and privacy policy of the respective payment service providers, which can be found on their websites or in their transaction applications. We also refer you to these for further information and to assert your rights of revocation, information and other rights as a data subject.

Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time stamps, identification numbers, persons involved).
Data subjects: Service recipients and clients; business and contractual partners. Prospective customers.
Purposes of processing: Provision of contractual services and fulfilment of contractual obligations. Business processes and business management procedures.
Storage and deletion: Deletion in accordance with the information in the section ‘General information on data storage and deletion’.
Legal basis: Contract fulfilment and pre-contractual enquiries (Art. 6(1)(b) GDPR). Legitimate interests (Art. 6(1)(f) GDPR).
Further information on processing procedures, methods and services:

Types of data processed: Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time stamps, identification numbers, persons involved); Log data (e.g. log files relating to logins or the retrieval of data or access times). Content data (e.g. textual or pictorial messages and posts, as well as information relating to them, such as details of authorship or time of creation).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: Provision of our online offering and user-friendliness; IT infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)). Security measures.
Storage and deletion: Deletion in accordance with the information in the section ‘General information on data storage and deletion’.
Legal basis: Legitimate interests (Art. 6(1)(f) GDPR).

Further information on processing procedures, methods and services:

Collection of access data and log files: Access to our online offering is logged in the form of so-called ‘server log files’. Server log files may include the address and name of the websites and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. to prevent server overload (especially in the case of malicious attacks, known as DDoS attacks), and to ensure server utilisation and stability; legal basis: legitimate interests (Art. 6(1)(f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymised. Data that needs to be kept for evidence purposes is excluded from deletion until the respective incident has been finally clarified.
Email dispatch and hosting: The web hosting services we use also include the sending, receiving and storage of emails. For these purposes, the addresses of the recipients and senders, as well as further information relating to the sending of emails (e.g. the providers involved) and the content of the respective emails, are processed. The aforementioned data may also be processed for the purpose of detecting spam. Please note that emails are generally not sent in encrypted form on the internet. As a rule, emails are encrypted during transmission, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We therefore cannot accept any responsibility for the transmission of emails between the sender and the recipient on our server; legal basis: legitimate interests (Art. 6(1)(f) GDPR).
ALL-INKL: Services in the field of providing information technology infrastructure and related services (e.g. storage space and/or computing capacity); Service provider: ALL-INKL.COM – Neue Medien Münnich, Owner: René Münnich, Hauptstraße 68, 02742 Friedersdorf, Germany; Legal basis: legitimate interests (Art. 6(1)(f) GDPR); website: https://all-inkl.com/; privacy policy: https://all-inkl.com/datenschutzinformationen/. Data processing agreement: provided by the service provider.
Use of cookies
The term ‘cookies’ refers to functions that store and read information on users’ end devices. Cookies can also be used for various purposes, such as to ensure the functionality, security and convenience of online services and to analyse visitor traffic. We use cookies in accordance with legal requirements. To this end, we obtain the consent of users in advance where necessary. If consent is not necessary, we rely on our legitimate interests. This applies if the storage and retrieval of information is essential in order to provide expressly requested content and functions. This includes, for example, the storage of settings and ensuring the functionality and security of our online offering. Consent can be revoked at any time. We provide clear information about the scope of cookies and which cookies are used.

Information on legal bases for data protection: Whether we process personal data using cookies depends on consent. If consent has been given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.

Storage period: With regard to the storage period, a distinction is made between the following types of cookies:

Temporary cookies (also known as session cookies): Temporary cookies are deleted at the latest after a user leaves an online offering and closes their device (e.g. browser or mobile application).
Permanent cookies: Permanent cookies remain stored even after the device is closed. This allows, for example, the log-in status to be stored and preferred content to be displayed directly when the user visits a website again. The user data collected with the help of cookies can also be used for reach measurement. Unless we provide users with explicit information about the type and storage duration of cookies (e.g. when obtaining consent), they should assume that they are permanent and that the storage period can be up to two years.
General information on revocation and objection (opt-out): Users can revoke their consent at any time and also object to the processing in accordance with the legal requirements, including through the privacy settings of their browser.

Types of data processed: Meta, communication and procedural data (e.g. IP addresses, time stamps, identification numbers, persons involved).
Data subjects: Users (e.g. website visitors, users of online services).
Legal basis: Legitimate interests (Art. 6(1)(f) GDPR). Consent (Art. 6(1)(a) GDPR).
Further information on processing procedures, processes and services:

Processing of cookie data on the basis of consent: We use a consent management solution that obtains the consent of users for the use of cookies or for the procedures and providers specified in the consent management solution. This procedure is used to obtain, log, manage and revoke consent, in particular with regard to the use of cookies and similar technologies that are used to store, read and process information on users’ end devices. As part of this procedure, users’ consent is obtained for the use of cookies and the associated processing of information, including the specific processing and providers specified in the consent management procedure. Users also have the option of managing and revoking their consent. The declarations of consent are stored in order to avoid repeated queries and to be able to provide proof of consent in accordance with legal requirements. Storage takes place on the server side and/or in a cookie (known as an opt-in cookie) or using comparable technologies in order to be able to assign consent to a specific user or their device. If no specific information is available about the providers of consent management services, the following general information applies: Consent is stored for up to two years. A pseudonymous user identifier is created and stored together with the time of consent, details of the scope of consent (e.g. relevant categories of cookies and/or service providers) and information about the browser, system and end device used; legal basis: consent (Art. 6(1)(a) GDPR).

Contact and Inquiry Management
When you contact us (e.g., by mail, contact form, email, telephone, or via social media), as well as within the context of existing user and business relationships, the information provided by the inquiring individuals is processed to the extent necessary to respond to the contact requests and any requested actions.

Types of data processed: Master data (e.g., full name, home address, contact information, customer number, etc.); Contact data (e.g., postal and email addresses or telephone numbers); Content data (e.g., textual or image messages and posts, as well as related information such as authorship or time of creation); Usage data (e.g., page views and time spent on the site, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Metadata, communication data, and procedural data (e.g., IP addresses, timestamps, identification numbers, individuals involved).

Data subjects: Communication partners.

Purposes of processing: Communication; organizational and administrative procedures; feedback (e.g., collecting feedback via online form). Provision of our online services and user-friendliness.

Retention and deletion: Deletion in accordance with the information in the section “General Information on Data Storage and Deletion”.

Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Further information on processing procedures, processes, and services:

Contact form: When you contact us via our contact form, by email, or other communication channels, we process the personal data you provide to answer and process your request. This generally includes information such as your name, contact details, and, where applicable, other information that you provide and that is necessary for proper processing. We use this data exclusively for the stated purpose of contacting you and communicating with you. Legal basis: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Newsletters and electronic notifications

We send newsletters, emails, and other electronic notifications (hereinafter “newsletters”) only with the recipient’s consent or on the basis of a legal obligation. If the newsletter’s content is specified during registration, this content is decisive for the user’s consent. To register for our newsletter, providing your email address is usually sufficient. However, to offer you a personalized service, we may ask for your name for a personal greeting in the newsletter or for further information if necessary for the newsletter’s purpose.

Deletion and restriction of processing: We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to be able to prove previously given consent. The processing of this data is limited to the purpose of defending against potential claims. An individual deletion request is possible at any time, provided that the prior existence of consent is confirmed. In cases where we are obligated to permanently respect objections, we reserve the right to store the email address solely for this purpose in a blocklist.

The registration process is logged based on our legitimate interests for the purpose of documenting its proper execution. If we engage a service provider to send emails, this is done based on our legitimate interests in an efficient and secure delivery system.

Content:

Information about us, our services, promotions, and offers.

Types of data processed: Master data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); metadata, communication data, and procedural data (e.g., IP addresses, timestamps, identification numbers, individuals involved). Usage data (e.g., page views and time spent on the site, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).

Data subjects: Communication partners.

Purposes of processing: Direct marketing (e.g., by email or post).

Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).

Right to object (opt-out): You can unsubscribe from our newsletter at any time, i.e., withdraw your consent or object to receiving it. You can find a link to unsubscribe from the newsletter either at the end of each newsletter or by using one of the contact options listed above, preferably email.

Social Media Presence

We maintain online presences within social networks and process user data in this context to communicate with users active there or to provide information about ourselves.

Please note that user data may be processed outside the European Union. This may pose risks for users, as it could, for example, make it more difficult to enforce their rights.

Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, user profiles can be created based on usage patterns and the resulting user interests. These profiles may then be used to display advertisements within and outside the networks that are likely to correspond to the users’ interests. Therefore, cookies are generally stored on users’ computers to record their usage patterns and interests. Furthermore, user profiles can also store data independently of the devices used by the users (especially if they are members of the respective platforms and logged in).

For a detailed description of the respective processing methods and the opt-out options, please refer to the privacy policies and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we would also like to point out that these can be most effectively addressed directly with the providers. Only the latter have access to the user data and can take appropriate measures and provide information directly. Should you still require assistance, you can contact us.

Types of data processed: Contact data (e.g., postal and email addresses or telephone numbers); Content data (e.g., textual or image messages and posts, as well as information relating to them, such as authorship or time of creation). Usage data (e.g., page views and time spent on the site, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features).

Data subjects: Users (e.g., website visitors, users of online services).

Purposes of processing: Communication; feedback (e.g., collecting feedback via online form); public relations.

Retention and deletion: Deletion in accordance with the information in the section “General Information on Data Storage and Deletion”.

Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing activities, procedures, and services:

Instagram: Social network enabling the sharing of photos and videos, commenting on and liking posts, sending messages, and subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.instagram.com; Privacy policy: https://privacycenter.instagram.com/policy/. Basis for third-country transfers: Data Privacy Framework (DPF).

Facebook Pages: Profiles within the Facebook social network – The controller is jointly responsible with Meta Platforms Ireland Limited for the collection and transmission of data from visitors to our Facebook Page (“Fan Page”). This includes, in particular, information about user behavior (e.g., viewed or interacted content, actions performed) as well as device information (e.g., IP address, operating system, browser type, language settings, cookie data). Further details can be found in Facebook’s Data Policy: https://www.facebook.com/privacy/policy/. Facebook also uses this data to provide us with statistical analyses via the “Page Insights” service, which reveal how people interact with our page and its content. This is based on an agreement with Facebook (“Information about Page Insights”: https://www.facebook.com/legal/terms/page_controller_addendum), which, among other things, regulates security measures and the exercise of data subject rights. Further information can be found here: https://www.facebook.com/legal/terms/information_about_page_insights_data. Users can therefore address requests for information or deletion directly to Facebook. The rights of users (in particular, access, deletion, objection, and lodging a complaint with a supervisory authority) remain unaffected. Joint responsibility is limited exclusively to the collection of data by Meta Platforms Ireland Limited (EU). Meta Platforms Ireland Limited is solely responsible for further processing, including any potential transfer to Meta Platforms Inc. in the USA; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/. Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.facebook.com/legal/EU_data_transfer_addendum).

Plugins and embedded functions and content

We integrate functional and content elements into our online services that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may include, for example, graphics, videos, or maps (hereinafter collectively referred to as “content”).

The integration of third-party content always requires that these providers process users’ IP addresses, as they cannot send the content to users’ browsers without them. The IP address is therefore necessary for displaying this content or these functions. We strive to use only content from providers who use the IP address solely for content delivery. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. These pixel tags allow information such as visitor traffic on the pages of this website to be analyzed. The pseudonymized information can also be stored in cookies on users’ devices and may include, among other things, technical information about the browser and operating system, referring websites, the time of visit, and other information about the use of our online services. This information may also be combined with information from other sources.

Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Legal basis: If we request users’ consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed based on our legitimate interests (i.e., our interest in providing efficient, economical, and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Types of data processed: Usage data (e.g., page views and time spent on the site, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features); metadata, communication data, and procedural data (e.g., IP addresses, timestamps, identification numbers, individuals involved); location data (information on the geographic location of a device).

Facebook Plugins and Content: Facebook Social Plugins and Content – This may include, for example, content such as images, videos, or text, and buttons that allow users to share content from this website within Facebook. The list and appearance of the Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/ – We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt (but not the further processing) of “event data” that Facebook collects or receives through the Facebook Social Plugins (and content embedding functions) implemented on our website for the following purposes: a) Displaying content and advertising information that corresponds to the presumed interests of users; b) Delivering commercial and transactional messages (e.g., contacting users via Facebook Messenger); c) Improving ad delivery and personalizing features and content (e.g., improving the recognition of which content or advertising information is likely to match users’ interests). We have entered into a special agreement with Facebook (“Controller Addendum”, https://www.facebook.com/legal/controller_addendum) which, in particular, regulates which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to comply with data subject rights (i.e., users can, for example, submit requests for information or deletion directly to Facebook). Note: When Facebook provides us with metrics, analyses, and reports (which are aggregated, i.e., do not contain information about individual users and are anonymous to us), this processing does not occur under joint controllership but on the basis of a data processing agreement (“Data Processing Terms,” https://www.facebook.com/legal/terms/dataprocessing), the “Data Security Terms” (https://www.facebook.com/legal/terms/data_security_terms), and, with regard to processing in the USA, on the basis of standard contractual clauses (“Facebook EU Data Transfer Addendum,” https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular, the rights to information, erasure, objection, and lodging a complaint with the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 GDPR). 1 lit. a) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/. Legal basis for third-country transfers: Data Privacy Framework (DPF).

Google Maps: We integrate maps from the “Google Maps” service provided by Google. The data processed may include, in particular, users’ IP addresses and location data; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://mapsplatform.google.com/; Privacy Policy: https://policies.google.com/privacy. Legal basis for third-country transfers: Data Privacy Framework (DPF).

Instagram Plugins and Content: Instagram plugins and content – This may include, for example, content such as images, videos, or text, and buttons that allow users to share content from this online service within Instagram. – We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt, as part of a transfer (but not the further processing), of “event data” that Facebook collects or receives through Instagram functions (e.g., content embedding functions) implemented on our online service for the following purposes: a) displaying content and advertising information that corresponds to the presumed interests of users; b) delivering commercial and transactional messages (e.g., contacting users via Facebook Messenger); c) improving ad delivery and personalizing features and content (e.g., improving the recognition of which content or advertising information is presumably relevant to users’ interests). We have entered into a special agreement with Facebook (“Controller Addendum”, https://www.facebook.com/legal/controller_addendum) which specifically regulates the security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill the rights of data subjects (i.e., users can, for example, submit requests for information or deletion directly to Facebook). Note: If Facebook provides us with metrics, analyses, and reports

Changes and Updates

We encourage you to review our Privacy Policy regularly. We will update the Privacy Policy as soon as changes to our data processing activities make this necessary. We will inform you if any changes require your action (e.g., consent) or other individual notification.

If we provide addresses and contact information for companies and organizations in this Privacy Policy, please note that these addresses may change over time. We recommend verifying the information before contacting them.

Definitions
This section provides an overview of the terms used in this Privacy Policy. Where terms are legally defined, those legal definitions apply. The following explanations are primarily intended to aid understanding.

Inventory Data: Inventory data includes essential information necessary for identifying and managing contractual partners, user accounts, profiles, and similar associations. This data can include personal and demographic information such as names, contact information (addresses, telephone numbers, email addresses), dates of birth, and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between individuals and services, institutions, or systems by enabling unambiguous identification and communication.

Content data: Content data encompasses information generated during the creation, editing, and publication of all types of content. This category of data can include text, images, videos, audio files, and other multimedia content published on various platforms and media. Content data is not limited to the content itself but also includes metadata that provides information about the content, such as tags, descriptions, author information, and publication dates.

Contact data: Contact data is essential information that enables communication with individuals or organizations. It includes telephone numbers, postal addresses, and email addresses, as well as communication methods such as social media handles and instant messaging identifiers.

Metadata, communication data, and process data: Metadata, communication data, and process data are categories that contain information about how data is processed, transmitted, and managed. Metadata, also known as data about data, includes information that describes the context, origin, and structure of other data. It can include details about file size, creation date, document author, and modification history. Communication data captures the exchange of information between users across various channels, such as email traffic, call logs, social media messages, and chat histories, including the people involved, timestamps, and transmission paths. Process data describes the processes and procedures within systems or organizations, including workflow documentation, transaction and activity logs, and audit logs, which are used to track and verify operations.

Usage data: Usage data refers to information that captures how users interact with digital products, services, or platforms. This data encompasses a wide range of information revealing how users interact with applications, which features they prefer, how long they spend on specific pages, and the paths they take through an application. Usage data can also include frequency of use, timestamps of activities, IP addresses, device information, and location data. It is particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content, and improving products or services. Furthermore, usage data plays a crucial role in identifying trends, preferences, and potential problem areas within digital offerings.

Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

User-related profiles: The processing of “user-related profiles,” or simply “profiling,” encompasses any type of automated processing of personal data that involves using this personal data to analyze, evaluate, or predict certain personal aspects relating to a natural person (depending on the type of profiling, this can include various information concerning demographics, behavior, and interests, such as interaction with websites and their content, etc.). For example, this could include interests in specific content or products, click behavior on a website, or location. Cookies and web beacons are frequently used for profiling purposes.

Log data: Log data is information about events or activities that have been recorded in a system or network. This data typically includes information such as timestamps, IP addresses, user actions, error messages, and other details about the use or operation of a system. Log data is often used to analyze system problems, for security monitoring, or to generate performance reports.

Audience measurement: Audience measurement (also known as web analytics) is used to analyze visitor traffic to an online service and can include visitors’ behavior or interests in specific information, such as website content. With the help of audience analysis, operators of online services can, for example, determine when users visit their websites and what content they are interested in. This allows them to better tailor website content to the needs of their visitors. Pseudonymous cookies and web beacons are frequently used for audience analysis to recognize returning visitors and thus obtain more accurate analyses of online service usage.

Location data: Location data is generated when a mobile device (or another device with the technical capabilities for location tracking) connects to a cell tower, Wi-Fi network, or similar location tracking technology. Location data indicates the geographically determined position of the device on Earth. Location data can be used, for example, to display map functions or other location-dependent information.

Tracking: “Tracking” refers to the ability to trace user behavior across multiple online services. Typically, behavioral and interest information related to the online services used is stored in cookies or on the servers of the tracking technology providers (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to match their interests.

Controller: The “controller” is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

Processing: “Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and encompasses virtually any handling of data, be it collection, analysis, storage, transmission, or erasure.

Contract Data: Contract data is specific information relating to the formalization of an agreement between two or more parties. It documents the terms under which services or products are provided, exchanged, or sold. This category of data is essential for managing and fulfilling contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data may include the start and end dates of the contract, the type of services or products agreed upon, pricing agreements, payment terms, termination rights, renewal options, and special terms or clauses. It serves as the legal basis for the relationship between the parties and is crucial for clarifying rights and obligations, enforcing claims, and resolving disputes.

Payment Data: Payment data encompasses all information required to process payment transactions between buyers and sellers. This data is essential for e-commerce, online banking, and any other form of financial transaction. It includes details such as credit card numbers, bank account information, payment amounts, transaction data, verification numbers, and invoice information. Payment data can also include information about payment status, chargebacks, authorizations, and fees.

Custom Audiences: Custom Audiences refers to the process of defining target groups for advertising purposes, such as displaying advertisements. For example, based on a user’s interest in certain products or topics online, it can be inferred that this user is interested in advertisements for similar products or the online shop where they viewed the products. Lookalike Audiences (or similar target groups) are created when content deemed suitable is displayed to users whose profiles or interests are likely to match those of the users for whom the profiles were created. Cookies and web beacons are typically used to create Custom Audiences and Lookalike Audiences.

Created with the free data privacy generator Datenschutz-Generator.de by Dr. Thomas Schwenke